City of San Antonio Economic Development

The Culture of Business

Choose San Antonio to Lead City’s South by Southwest Presence

Choose San Antonio to Lead City’s South by Southwest Presence

 City to partner with Choose San Antonio for greater SXSW Presence

SAN ANTONIO (Feb. 9, 2016) – Today, Mayor Taylor and members of the City’s Economic and Human Development Committee announced a partnership withChoose San Antonio to bring a greater San Antonio presence to this year’s South by Southwest (SXSW) Interactive Festival in Austin, TX. Choose San Antonio is a non-profit organization dedicated to promoting San Antonio and developing wider national and global recognition of San Antonio’s strengths and quality of life.

The initiative underscores the importance of highlighting and promoting San Antonio’s target industries and creative class,as well as attracting world-class talent to the city. It has seen a broad coalition of both public and private support from the City, Bexar County,San Antonio Economic Development Foundation, Group 42, Lightning Jar, Whataburger, Trinity University, Tech Bloc, Geekdom, and more.

Along with a San Antonio booth at the SXSW Trade Show, Choose San Antonio’s programming includes an official SXSW venue called “Casa San Antonio.” This venue, located on the corner of Trinity& 6th Street, will host three full days of official SXSW programming during the festival, including 16 sessions, 23 speakers, and two marquee events aimed at showcasing San Antonio’s startup and cybersecurity communities.

“I am excited that San Antonio will have a presence at this year’s SXSW in Austin,” said Mayor Ivy Taylor. “The goal of this initiative is to highlight the significant opportunities associated with a changing, growing, and flourishing San Antonio. We believe our City has the right balance of history, culture, art, music, business and technology to benefit everyone at the festival.”

The City’s Economic Development Department is one of the lead sponsors for the initiative, supporting the SXSW presence through a $25,000 sponsorship for abooth at the Trade Show, which runs from Sunday, March 13 to Wednesday, March 16.

The San Antonio trade booth will give Trade Show attendees a chance to meet with San Antonio industry leaders in areas like entrepreneurship, tech, cybersecurity, music and film, art and design, food and beverage, and more.

“Technology and entrepreneurship are growing in San Antonio, and are important targets in our economic development strategy,” said City Manager Sheryl Sculley. “SXSW is an internationally recognized conference, and it is important that the City have a presence there to showcase San Antonio’s great opportunities and attract the best global talent.”

“SXSW is a World’s Fair of creative, technological and entrepreneurial talent,” said Kevin Peckham, Executive Director Choose San Antonio. “SXSW Interactive is a fantastic opportunity to reach this audience with our message that San Antonio is a great place to live, work and play.”

The City’s Department for Culture and Creative Development (DCCD) will also be involved by sponsoring local artist Cruz Ortiz, who is designing promotional materials that capture San Antonio’s rich history and culture with a contemporary and colorful design featured in both Casa San Antonio and the Trade Show.  Furthermore, DCCD is supporting the Trade Show Cultural Ambassadors who will represent San Antonio at various activities during the festival.The San Antonio Film Commission, a division of DCCD, is also an official co-sponsor of the Texas Association of Film Commissions’ Film Texas Reception for filmmakers attending SXSW.

One San Antonio

Diverse, internationally connected and globally competitive, San Antonio has a vibrant culture and economy and is consistently ranked among the fastest-growing cities in the United States. America’s seventh-largest city offers opportunities in industries ranging from bioscience, financial services, aerospace, cybersecurity, energy and transportation manufacturing to healthcare. We are “Military City USA,” home to crucial military commands supported by a patriotic citizenry. We welcome 31 million visitors annually who inject $13.4 billion annually into our economy, and UNESCO recently designated the city’s Spanish colonial missions as a World Heritage Site. Celebrating its 300th anniversary in 2018, San Antonio is a city with a storied past and an even brighter future. For more information, visit


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This entry was posted on February 9, 2016 by in News Stories, Press Releases.

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