The Culture of Business
The City of San Antonio Office of Cultural Affairs (OCA) and the San Antonio Hispanic Chamber of Commerce have partnered with the SABÉR (Strategic Alliance for Business and Economic Research) Institute to release the San Antonio Creative Industry 2011 Economic Impact Assessment Study. This is the third report of its kind to be released following those completed in 2003 and 2006.
According to the report, the creative industry accounted for $4.6 billion in economic activity in San Antonio last year and was comprised of 29,852 workers who earned wages totaling $1.1 billion. The top four creative sectors in terms of impact and wages included: printing and related activities, design and advertising, independent artists, and performing arts. Despite the economic downturn, the overall economic impact of the creative industry grew by 35.89% from 2006 to 2011, while employment in theindustry grew by 11.62% in the same time period. Based on these results, the leading creative occupations were photographers, graphic designers, and musicians/singers.
“The creative industry continues to expand its reach and act as a catalyst for growth in many other industries. Given its substantial increase in just five years, I expect its growth will only accelerate into the future,” Dr. Steve Nivin responded to the results of the latest report.
Cities across the country are recognizing the value of data and research on the economics of the creative industry and using this information to demonstrate how critical the creative economy is to a diversified and strong regional economy. Such studies and reports have beenused to increase funding for the arts, develop regional and municipal cultural plans and policies, as well as advocate for collaboration amongst economic industries including tourism, education, and development.
“This study proves that San Antonio is a rising creative community. A robust creative industry retains residents and attracts professionals from other cities who will enhance the diversity and impact of the creative economy for the long term—all of which helps us reach our SA2020 vision for arts and culture,” stated Mayor Julián Castro.
The local report prepared by the SABÉR Institute used data from the nonprofit and for-profit creative industry sectors. A different study conducted by the Americans for the Arts, the Arts & Economic Prosperity IV report focusing on the nonprofit arts and culture industry’s impact on the U.S. economy was recently released at their national convention held in San Antonio in June. The report determined that the nonprofit arts and culture sector generated $134.7 million in total economic activity in San Antonio and supported 5,132 full-time equivalent jobs in 2010.
Felix Padrón, director of the Office of Cultural Affairs since 2001, stated, “The report gives evidence that the creative sectors are a dynamic cross-pollination of activities that are essential to keeping San Antonio cool and competitive. The growth in the industry also indicates that these sectors are a sound investment.”
The partnering organizations will host the Creative Economy Luncheon on Wednesday, August 22 at the Pearl Stable where Chief Economist Dr. Steve Nivin will present the 2011 report. The luncheon program will include special guest Mayor Julián Castro and SA2020 CEO Darryl Byrd. A panel representing various sectors of the local creative economy will discuss the recent growth and current challenges of the creative industry. Tickets and sponsor tables for the luncheon are still available. Contact the San Antonio Hispanic Chamber of Commerce at 210.225.0462 or visit sahcc.org for more information.
The full report on the local creative economy will be available after the luncheon on the official site of the Office of Cultural Affairs, www.sahearts.com.